Dixon Media Group has a full suite of service offerings designed to provide our clients with a complete web strategy in order to maximize their web presence. We realize no two businesses are exactly the same, so we customize our services for each client to meet their specific business goals.
Consulting
Through our consulting services we will walk with you step-by-step no matter how much or little knowledge or experience you have with the web and social networking. However, we want to be more than your web consultant; we want to be your web partner.
Digital Strategy Development
The most important step for a company is to develop a strategy which will allow them to get the most out their online investment. In typically a three to four week process, we work directly with a business to help them develop digital media ideas to help achieve their unique business goals and to create an implementation roadmap to leverage the digital and social media opportunities available today.
Custom Consulting
Once that strategy or roadmap has been created, a business can begin to implement it themselves or we can continue consulting to make sure the strategy is effectively implemented. Our consulting services include:
- Website Design and Development
- Effective Blogging
- Search Engine Optimization
- Using Twitter for Business
- Social Networks
- Engaging Consumers Online
Content Development
Our content development services will make the ideas of your digital strategy come alive.
Website Design and Development
If a business doesn’t have a website or isn’t happy with their current site, we will work with the business to develop a website that is visually appealing, functional and has quality content. We will also optimize the site for search and make sure it is built to today’s web standards.
Audio & Video Content Creation
If in a business’ digital strategy we find that audio or video content would be a valuable resource, we can create that custom content. We have a wealth of experience creating and editing audio and video content. We will also post the content on the company website or distribute it online via social networking tools.
Social Networking Properties
We also help businesses setup their social networking properties. This can include setting up a blog, Facebook Page, Twitter account or YouTube channel in addition to much more. We will customize the site as appropriate with company colors, logo, etc. We will also help the business compile or create content to share via their social networking presence.
Training
We not only want to assist you in developing a plan and content for the web, but we want to make sure you are aware of and are comfortable using the online tools that are available today. Therefore, we offer hands-on training that is tailored to both a client’s current digital experience level and specific business needs. We want to make sure those with little web experience walk away with a firm grasp of what possible, but we also don’t want to bore someone that already has a strong understanding of social networking and the web today.
The two primary training topics that can be customized for each client are:
‘State of the Web’ Address: Why Should You Care About All This Anyway?
This training provides businesses with a look at how social networking has changed the way people use the Internet. It uses a number of real world case studies to show what’s possible online for businesses today with a specific focus on social networking. Participants leave this training realizing how powerful the web is today, how much it is in consumers hands, and how important it is that every business have not just a website, but a complete web strategy.
Using Social Media Effectively: A Hands-on Approach
This intensive hands-on training covers a variety of tools businesses can use to engage consumers online and participate in the online conversation. It provides an in-depth look at tools that can be used to monitor the online channels to see what consumers are saying about a brand, industry or other keywords. It will also look at how a business can engage these consumers online and begin a discussion as well as appropriate rules for engagement. In addition, it will also show businesses the ins and outs of several social networking tools so they can understand them and begin to use them to build brand awareness and be an active participant online.
If these training topics are not suitable for a clients unique business needs, we can create a unique training solution to fit the specific need.
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