That one sentence says alot, so what exactly is quality content you may be asking. Keeping the following points in mind can help you to create quality content and offer content that is truly valuable to your audience:

Original Information

Everyday thousands of people are writing about lots of issues and topics. Are you providing information that is original or will others find the same information in other places?

A Unique Perspective

You don’t necessarily have to discuss something original all the time. When you discuss topics that are being discussed elsewhere are you providing your own thoughts and point-of-view to the conversation?

Timeless Content

Sometimes you may want to discuss current hot topics. However, also remember that in social media and the online world all most all content is indexed and archived by Google and other search engines. It is very possible that through search others will discover your content weeks, months or even years after it is published. Are you focusing on creating content that will still be valuable in the future?

Simple Content

You may have read Simple Content and said ‘Huh?’ By simple, I mean short and easy to scan. Online, people don’t read like they read on paper. Websites have taught us to scan. When creating content, format it in a way that is very simple for people to scan to find information. Assume your audience is not going to read every word you write so use bold, italics, lists and bullet points to highlight the most valuable content. Are you considering what is most important in your content and making that standout for your audience?

This is a question that has crossed the mind of most buiness owners at some point. Unfortunately there’s not one answer that fits for every business. The answer to this question depends are what your goals are. In other words, it is important to have a digital strategy that clearly lays out what you are looking to accomplish.

However, tactically speaking one option that is often a good place to start for many businesses is a blog. A blog can be created for free using a service such as WordPress.

A few reason blogs are beneficial include:

• A blog is a simple way for a businesses to begin conversations related to their industry and provide a unique point of view
• Blogs are great for search engine optimization; they allow multiple entry points for internet visitors to find out about you
• Blogs let you dialogue with others online through the use of comments on your blog

Blogging can be as simple or complex as you want to make it. However, below are some tips for effective blogging:

• Keep post relatively short – typcically no more than 200-300 words
• Blog on a consistent schedule – readers will learn to expect new content regularly
• Use photos and videos in your post to add visual appeal
• Use headlines that will catch people’s attention and make them want to read your blog posts
• Include links to relative content and items you discuss in your posts

Many small businesses in a variety of industries are using blogs, often as their homepage.

• Martell Home Builders
• Carpets by Otto
• Mossy Creek Custom